Marketing

The most popular ways to market a film are posters, trailers and radio trailers. Many people listen to the radio on their way to work, making it a prime way to reach adults with your film and, as I stated in my radio trailer analysis, they give just enough information to get their audience hooked and then leave them wanting more. Television adverts are usually longer than radio trailers as they have more scope with their being picture on it too. They are even longer when shown in cinemas before other films as they often have extended editions in cinemas to entice people back to the cinema. Posters are usually large and in public places in order to catch the attention of passers by and they give a small amount of relevant information along with either a logo or a still from the film.

"The dark knight rises" used a viral marketing campaign where they stuck bats around the world in big cities and aske people to tweet pictures of them when they found them. There were lots of these bats all around the world, but people were so involved that they were all found within twenty four hours. Viral marketing campaigns such as this are a good way to get your film out there and have people talking about it./ Furthermore, getting the audience involved like this makes them feel like they're a part of the action so they are more likely to see the film.