The Process of Making our Film Poster

To begin with, we started off with a black background and then we decided to insert an image of our main character with eerie (green/yellow) lighting. This looks effective as it looks as if the main character is surrounded by darkness and this gives off a sense of vulnerability and this is common for the horror genre. Also, after this image was placed, we changed the hue and the saturation of the image to give it more of an impact. This makes the colours a lot more eerie and helps submerge the character into the darkness of the black background. The saturation of her face also gives it a slightly vintage look which works well for the horror genre.

Next we decided to insert the film title. Originally the font we chose was black and obviously this wouldn't work with this poster as it wouldn't be visible so using Adobe Illustrator we image traced the font. This helped make the font a lot more solid and easier to work with as it was extremely difficult to get rid of the white background that came with the font. We then expanded the font and used the live paint bucket tool to change the colour of the font from black to red. This really compliments the dark colours used within the poster and this choice of colour makes it obvious to the audience what kind of film they are going to watch. We used red as it is a convention of horror films.

Then we began to incorporate general elements of a film poster. We decided to use the 'Steel Tongs' font to add generic information about the film including roles and who performed each role. We decided to use this font in grey as we felt that using white would contrast the black background and this would have taken the eerie feel away from the poster so we decided to go for grey font.

After that, we decided to add a tag line to our poster. The words "Knock Knock" link to our film as the main character can hear a knocking noise coming from somewhere in the house. The colour of the font here looks really effective as it is similar to the colour in the photograph of the protagonist and also looks slightly dis-coloured, connoting to the audience that there is something strange going on.

Finally, we added some final details to the poster and these included elements such as the age certificate of the film, the production logo and also reviews from film magazines and websites. This helped make the poster look a lot more professional and ultimately create a better composition, making it easier for the eyes of the audience.