Radio Trailer Analysis

The Conjuring 

As in most radio trailers a loud, deep voiced male does the voiceover of the trailer. This insures that what is being said is clear and catches and holds the listeners attention. Given the genre of the film in question is a horror there are a few things used that help to back up the genre and the horror aspect of the film.
This inclues the sound played behind the voiceover. Bells toll and supernatural sounds can be heard to highten the tention of the of the trailer. These noises also help as they have connotations with horror and death which are both prominant features in The Conjuring given the family in question are being haunted by the restless dead. The haunted noises that also play represent the presence of the evil spirit that is plaguing the Perron family. 
As well as the voiceover and the sounds being played there are also sound extracts from the film itself, including dialogue, this gives the listen an idea of what may happen in the film as well as give tention as it is a horror that is being advertised.
What critics have said about the film is also included as to show how the film has been recieved in a good way and how the horror has effected them to influence people to see for themselves how good the film is and whether it is capable of scaring them.
The cimena release and certificate are also included so you know when and if you can go see the film yourself.

The Conjuring (1 minute in)